Who? Roux is a visionary design for modern cycling with a DNA of innovation & style. The focus is a fresh twist on countryside touring, street riding, styled road racing and adrenaline fuelled cyclo cross, for the re-styled Roux mountain biker. What? Roux offers an exciting range of bikes to satisfy the demands of today’s discerning cyclists. The heart of any bike is the frame, Roux have taken the utmost care to design frames that perform superbly. Power transmission is optimized, weight has been reduced, sizing and fit have been simplified, and ergonomics and rider comfort have not been compromised. Why? The devil is in the detail. At Roux we have a purpose and a goal: To design bikes that make a difference. Every Roux expresses our core values of functionality, personality, beauty and soul and is manufactured with the utmost attention to detail and precision. Ride Roux.