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Our Story

What is ROUX?

ROUX is a visionary design for modern cycling with a DNA of innovation & style. The focus is a fresh twist on countryside touring; street riding; styled road racing and adrenaline fuelled cyclocross: for the re-styled ROUX mountain biker.

What is the ROUX Range?

ROUX is British brand of high quality, innovatively designed, retail and e-commerce bikes (our website was launched in 2012). The ROUX Range is a mixture of road based bicycles covering triathlon, touring, cross, road racing, performance hybrids and belt drive bikes. All our bikes are designed, in house, from the ground up, By ROUX’s senior management team and are manufactured in ISO9001 accredited factories. Our range of bikes offers an exciting choice of bikes that are built to satisfy the demands of today’s discerning cyclists. The heart of any bike is the frame, and ROUX have taken the utmost care to design frames that perform superbly. Power transmission is optimized, weight has been reduced, sizing and fit have been simplified whilst ensuring that ergonomics and rider comfort have not been compromised.

Why ROUX Bikes? The devil is in the detail. At ROUX we have a purpose and a goal: to design bikes that make a difference. Every ROUX bike design expresses ROUX’s core values of functionality, personality, beauty and soul. Our bikes are manufactured with the utmost attention to detail and precision.

ROUX Milestones

  • Fantastic Press Coverage-click here
  • Chosen as John Lewis’ E-Bike Store opening brand partner in October 2013
  • Stocked by Evans cycles April 2013

Who are ROUX Bikes and where are they situated?

ROUX bikes was founded in 2012: it is a wholly owned subsidiary of 2×2 Ltd.2×2 Ltd was formed in 2005 and is a Midlands based Company with Head Offices at 2×2 Worldwide, 2×2 Ltd, 27 Wellesbourne House, Walton Road, Wellesbourne, Warwickshire, CV35 9JB. 2X2 Ltd also have satellite locations in Glasgow and North Lincs.

Who are the key people at ROUX Bikes?

The original and existing owners of ROUX are: Kevin Whitfield, Scott Hillyard and Tim Higgins