Roux bikes are designed and developed in the U.K. The range is continuously updated to include models that offer the very latest design, style and features. Roux's aim is to offer bikes at prices that are attractive but with no compromise on quality or performance. The range includes junior bikes that are designed to be light weight and good quality as well as having optimum fit to allow young riders to develop cycling skills. There are electric bikes, road bikes and new models continuously introduced as new product types are developed to meet the demands of the modern cyclist.